Tuesday, February 1, 2011

The keyword analysis and SEO process

Keyword research is an essential SEO operation. Keywords are refers to how people searches for website on the internet and how well you fare on the keywords with searchengines.
A lot of potential leads will be missed out if you are not optimizing the exact keywords on what your targeted market is really searching for.
The worst SEO error is not targeting the right keywords or completely skipping the  process when starting a website.
Here are the list of steps that may guide you on your keyword research process.
At the beginning
Prepare a few keywords in relation to the site that you are doing keywords research on
Do check that the corrent keywords are being used for the website.For example, when optimizing a site that is related to photographer blog some keywords can be used are photography, photo 
Keywords research tools
Some good tools for keywords research are Google Adwords and Wordtracker. Try always to get keywords that are less competitive and highly targetted
Using Long tail keywords
Long tail keyword consist of a number of combination or permutation of words that user searches for. Take an example ,If you are targeting a website which rents out real estate property. Always go for keyword like "flat for rent" that has less competition than "real estate for rent". Results also shows that users that search for broad keywords searches usually has higher intention on the search and so the leads may yield higher conversion.
Targetting areas and geography location
Using the geographic location of targeted market do help to narrow down the kewords competitors. For an example  there is a big gap if you are aiming for keywords say in comparison of "real estate for rent" and "Texas  "realestate for rent". It it alwas better to specify and narrow down your keywords to your particular geographical area.
Competitor check
Likewise it is worth while to the check the competition of the keyword that you are targeting. Usually it is much harder to get good rankings for highly popular keywords. Do some Msn search on the exact keywords that you are targeting on the search engine.Do have a look at the top 10 results website to check roughly how good these competitors are. Usually by check at the google page rank of these competitors, you can assume how well they are establish for that particular keywords. It is gonna be be long of uphill battle to compete with highly established competitors.
If you are interested to be successful in search engine optimization , it is essential to spend the time and effort  to  ample keywords research for the optimization website. A lot of effort will be in vain after you  that you have been targeting tough keyword earlier stage of search engine optimization.

There are more SEO strategies than you know. Discover the secrets to improve search engine rankings and get better search engine placements on your webite today.

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